MEET THE TEAM
The team at Crown Sports Management is here to work for you and your family.
We can use our in-depth industry experience in contract negotiations, marketing, media relations, community engagement, financial planning, brand awareness, crisis management, and government relations.
“JOINING THE CROWN SPORTS FAMILY IS THE BEST DECISION I’VE MADE IN MY CAREER”
- JOSH ADDO-CARR
Parramatta Eels
ABOUT US
Crown Sports Management is a leading sports management, marketing, and career development firm offering tailored services to professional rugby league players.
We are synonymous in providing our clients with the premium representation, guidance, and post-career coaching. We aim to increase an athlete’s potential and exposure both on and off the field.
Our core belief is that the key to successful career management is underpinned by the relationships we create with our clients, their families, clubs, and industry associations. We establish an unparalleled level of trust and support amongst players and their extended football groups, leaving lasting impressions by aligning ourselves to their needs - making their goals our goals.
OUR SERVICES
The team at Crown Sports Management proudly offers the following services.
CAREER
MANAGEMENT
Crown Sports Management has the aptitude and know-how to handle the diverse requirements of each client’s career.
We work against our clients’ hectic schedules to ensure each player has a structured and well-managed schedule
PROPERTY ACQUISITIONS
Whether a player is at the beginning of their career or nearing retirement, our dedicated team will help players establish a property portfolio to assist them with their overall career investments outside of their football contracts.
We not only study the events that shape your life and goals, but also local and global property markets. This enables us to help you acquire the right property to further advance your investment portfolio and ultimately, expanding your financial income.
CONTRACT
NEGOTIATIONS
With our countless experiences in negotiating with clubs, major sports and product brands, organisations and endorsements, we have the ability to successfully execute contracts providing favourable results to our clients. Maximising and showcasing our players’ talents both on and off the field, our premium service means they can remain focused on the field.
FINANCIAL
PLANNING
Players are exposed to lucrative amounts of monetary and non-momentary incentives during their football career. We offer tailored financial planning solutions to assist players in not only managing their career finances, but also maximizing them well into the future.
We provide a holistic approach to financial planning solutions against each athlete’s varied financial situations in order to address life after football. We aim to provide pathways for players to be financially sound and well equipped into the future.
MARKETING &
ENDORSEMENT
Our longstanding connections within the public and corporate world means we offer pathways for players to raise their profile.
Our well-established links with institutions means we can proactively target suitable sponsorships and endorsements for players.
CAREER DEVELOPMENT & COACHING
We go beyond football. We create players with a carefully planned current and post-career development plan to ensure they have established pathways outside the football field.
Additionally, we provide a support services to each player and their families. This value-add service means our clients and their families obtain professional advice and access to our expansive networks.
GET IN TOUCH
We'd love to hear from you!
Simply fill in the form to send us a message.
GET SOCIAL
Connect with us on your favourite social media platform.
PROUD PARTNERS
Copyright © 2025 All Rights Reserved - Crown Sports Management